Essentially, “Haute Coutour” and “Bespoke” describe the same practice, which evolves a clothing or accessories designed and handmade exclusively for one specific customer. However, unlike Haute Coutour businesses, which usually operate under powerful fashion houses, many bespoke makers, from tailoring to shoemaking, remained independent and are only familiar to connoisseurs. That being said, when I was shopping in Luisa via Roma’s brick-and-mortar boutique another day, I had a conversation with a senior sales lady who mentioned a name that I didn’t expect to hear in an edgy high fashion shop – Roberto Ugolini.