Men’s Trunk Show in Collaboration with Merci Boutique
In October 2024, Fortela captivated the Parisian fashion scene with an exclusive trunk show in collaboration with the renowned Merci boutique. Held inside an elegant apartment in a historic building at 109 Boulevard Beaumarchais, the event showcased Fortela’s Fall-Winter 2024 men’s collection in a setting that perfectly mirrored the brand’s refined aesthetic.
Guests were invited to explore bestsellers and exclusive pieces, experiencing Fortela’s harmonious blend of Italian tailoring, American vintage culture, and Japanese textile artistry. The brand’s founder, Alessandro Squarzi, was present to greet friends and fashion enthusiasts alike. Donning a pair of heavy Jacques Marie Mage frames, Squarzi also signed copies of his newly released book, “The Squarzi Archive: The Vintage Collection of an Italian Fashion Icon.” The book offers a curated glimpse into his extensive vintage collection, reflecting his personality and the core inspirations behind Fortela.
Women’s Pop-Up Store During Paris Fashion Week
Simultaneously, Fortela announced the opening of a dedicated pop-up store for its women’s collection during Paris Fashion Week. Located at 16 rue Saint Roch, the pop-up was open from September 27 to October 3, 2024. Visitors could purchase the Fall-Winter 2024 collection on the ground floor, immersing themselves in Fortela’s elegance and artisanal quality. On the first floor, buyers were treated to an exclusive showroom preview of the Spring-Summer 2025 collection.
