Fortela Trunk Shows in Paris: A Fusion of Heritage and Sartorial Elegance

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Founded by Alessandro Squarzi, Fortela is a testament to the Italian concept of "sprezzatura"—the studied, insouciant art of effortless sophistication.

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Alessandro Squarzi

Men’s Trunk Show in Collaboration with Merci Boutique

In October 2024, Fortela captivated the Parisian fashion scene with an exclusive trunk show in collaboration with the renowned Merci boutique. Held inside an elegant apartment in a historic building at 109 Boulevard Beaumarchais, the event showcased Fortela’s Fall-Winter 2024 men’s collection in a setting that perfectly mirrored the brand’s refined aesthetic.

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