Julia B. Handmade for Life

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「I really wanted to give people a different type of shopping experience. It’s not just about clothes, handbags and shoes. It’s about giving them a space to wonder, to dream, and to think about how they want to live.」-- Julia B.

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Julia B. Portrait

Where does style begin? For many, it begins from the moment you step out of the front door — what you wear, where you go shopping, restaurants and clubs you go to. For Julia Berger and her selected global clienteles, it all begins before that — Style begins on the bed!

 

Julia Berger is a charming woman, the kind you don’t often meet. According to personal experience, there is a greater chance to find such a person in a neighbourhood full of galleries and antique shops, Via Dei Fossi in Florence for example, where we first met.

I walked into a boutique at Via Dei Fossi, it was the type of boutique that you can’t help looking in the window when passing by, inside you see nothing you need immediately, yet you know that one day you’d step in. When it comes to boutique, I don’t know how many of them still exist today that are worthy of this euphonic name. For, nowadays, you see the same thing everywhere: same brands, similar designs, sometimes, to give a gloss to this embarrassment, shops come up with the idea of city limited, like those city limited cups launched by Starbucks, although what you drink is still of little after taste. 

That day, Julia was in a pale blue floral-printed dress, effortlessly chic. A few days later I saw her again in that dress, receiving compliments from a French tourist. I hardly doubt that she is never in short of compliments. Almost no one would leave the door without telling her how beautiful her boutique is or how wonderful she is. And she, as usual, respond with gratitudes. No one would really get tired of compliments, right? She told me she really likes the artistic ambient on Via Dei Fossi, the illustrious tailoring shop Liverano & Liverano is also on this street. As the result, she moved all the way from San Francisco to open a boutique here!

“What time did you opened”? I asked.

 

“From 10 am to 7 pm.”

 

“I mean, when did you establish this boutique?” I’m waiting for a vintage year.

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1 Comment
Amy Fread
Amy Fread
8 months ago

What a beautiful and sensitive portrait of a special woman. I’ve long admired her linens and her appreciation of the art of the truly handmade item. Thank you for a delightful read.