{"id":23844,"date":"2025-09-06T22:57:13","date_gmt":"2025-09-06T21:57:13","guid":{"rendered":"https:\/\/www.agneselect.com\/uncategorized\/fortela-alessandro-squarzi\/"},"modified":"2026-07-12T14:57:07","modified_gmt":"2026-07-12T13:57:07","slug":"fortela-alessandro-squarzi","status":"publish","type":"post","link":"https:\/\/www.agneselect.com\/en\/fashion\/fortela-alessandro-squarzi\/","title":{"rendered":"Fortela\u2019s New Store and the Enduring Elegance of Alessandro Squarzi"},"content":{"rendered":"\t\t
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\n\t\t\t\tWhat makes a boutique truly special in Milan? Beyond the well-trodden paths of Rinascente and the Quadrilatero, a new destination for discerning tastes has quietly emerged. In early April 2025, Fortela\u2019s third store opened its doors at Via Sirtori 32 in Porta Venezia. This isn't just a retail space; it's a nearly 400-square-meter sanctuary of style, a personal vision brought to life by founder Alessandro Squarzi and designer Alessia Giacobino. Here, Fortela\u2019s men\u2019s and women\u2019s ready-to-wear collections are just the beginning. The store offers an immersive experience, a living archive curated with Squarzi\u2019s personal vintage finds, artisanal accessories, authentic Navajo jewelry, hand-woven ethnic blankets, and rare books.\n\n\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAgnes G.<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fortela: A Wearable Archive of Timeless Quality\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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“They aren’t buying a brand or a logo; they’re buying a lifestyle and a quality that can be passed down,” Squarzi shared with us. Born in Forl\u00ec in 1965, this icon of Italian style entered the fashion world at 27. Fueled by a passion for vintage collecting, he founded Fortela in 2014, drawing directly from his vast personal archive. The brand\u2019s aesthetic is rooted in the classic elegance of the 1950s and 1960s, using exceptional materials like Japanese Okayama selvedge denim and natural fibers such as linen, cotton, and cashmere to create pieces rich in texture and character. From vests handcrafted from vintage military sleepwear to retro-inspired Rocky Mountain down jackets and suits showcasing refined Italian craftsmanship, each item tells a story.<\/p>

\u00a0<\/p>

The store, designed by Alessia Giacobino, who also leads Fortela\u2019s women\u2019s line, reflects this philosophy of curated authenticity. Details like antique lamps, aged wooden cabinets, and vintage mirrors transform the space. “We built this store to feel like my home\u2026 and this is exactly what I wanted,” Squarzi said. The displays\u2014featuring durable Alden shoes, Sperry Top-Siders, and vintage watches crafted in collaboration with Bernardini\u2014are a window into his private world. His hope is that every guest feels “like they entered a house and are stepping out of their own home.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Squarzi's Milan: A Symphony of Taste and Authentic Living\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Squarzi’s recommendations for Milan are not a list of trendy spots but a reflection of his effortlessly refined lifestyle. For lunch, he praises Pescatore’s fresh fish, noting, “it’s very difficult to find a good restaurant for the fish now.” Ribot, named after a legendary racehorse, is his choice for its exceptional beef, an ideal setting for relaxed business lunches or meetings with friends. In the evening, he heads to the Bvlgari bar, but for one drink only: an Americano. “I drink only Americano\u2026 in the shop it\u2019s just for an Americano,” he states, a charming mark of his unwavering taste.<\/p>

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His personal style extends far beyond his wardrobe. He carries a Nakaya fountain pen, a quiet sign of his appreciation for craftsmanship. When he packs, his go-to are Fortela’s white or raw denim jeans, praised for their “incredible” fit. His collection of over 400 watches is a legend among style connoisseurs; at the Fortela opening, he wore a classic Rolex Daytona 6239.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Core of Elegance: A Philosophy Beyond Fabric\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Squarzi believes that true elegance is a matter of character. “Good manners aren\u2019t the clothes you wear\u2026 elegance isn’t the clothes you wear, it’s the manners you carry within,” he asserts. While he favors double-breasted suits for their polished yet bold character, he insists on authenticity: “Clothes don\u2019t make the man.” This ethos guides his every move, from cherishing daily moments with his daughter to his brand\u2019s commitment to sustainability. Fortela collaborates with artisans like Manteco, using 60-70% recycled wool, to create pieces designed to last\u2014not just a season, but a lifetime. The price points reflect this intent, with Japanese selvedge denim around \u20ac450 and winter coats at roughly \u20ac1,300.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Pilgrimage for Style in Milan\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wandering through the elegant Porta Venezia district, Fortela’s new store adds a rich new layer to Milan\u2019s fashion landscape. Every detail, from the wide-lapelled suit jackets to the authentic Navajo silver and the stories of vintage watches, speaks to Squarzi\u2019s passion for living authentically. For him, style is an art of inner and outer refinement. When asked for his final piece of advice, he paused and said, \u201cLearn to enjoy life. It\u2019s short and meant to be lived.\u201d At Fortela’s archive garden, you’ll find that style is not just an outfit; it\u2019s a living conversation between heritage and the heart, ready to inspire your journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What\u2019s the secret to Alessandro Squarzi\u2019s elegance? 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