{"id":23607,"date":"2025-08-15T23:14:51","date_gmt":"2025-08-15T22:14:51","guid":{"rendered":"https:\/\/www.agneselect.com\/uncategorized\/chopard-mille-miglia\/"},"modified":"2025-08-16T15:28:55","modified_gmt":"2025-08-16T14:28:55","slug":"chopard-mille-miglia","status":"publish","type":"post","link":"https:\/\/www.agneselect.com\/en\/arts-culture\/chopard-mille-miglia\/","title":{"rendered":"Chopard\u2019s Eternal Tribute to Mille Miglia"},"content":{"rendered":"\t\t
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\n\t\t\t\tFrom engines to gears, from steering wheels to dials, Chopard\u2019s tribute to Mille Miglia is a mechanical dialogue spanning time and generations.\nOn the winding roads of Tuscany, the roar of Mille Miglia\u2019s engines intertwines with the precise ticking of Chopard\u2019s chronometers, weaving a timeless tale of mechanical artistry. Through exclusive interviews with legendary driver Jacky Ickx and Chopard Co-President Karl-Friedrich Scheufele and his son, we uncover how the Mille Miglia watch collection perpetuates the allure of this iconic race.\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAgnes G.<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mille Miglia Spirit: Precision Over Speed\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hailed as \u201cthe world\u2019s most beautiful race,\u201d Mille Miglia is far more than a test of speed. From 1927 to 1957, this open-road endurance race from Brescia to Rome and back was defined by raw velocity, until safety concerns halted it. Revived in 1977 as a regularity race centered on precise timing, it pays homage to vintage cars while traversing Italy\u2019s breathtaking landscapes.<\/p>

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Jacky Ickx, six-time Le Mans champion and Mille Miglia regular, explains in our interview: \u201cThis is a regularity race\u2026 it\u2019s not about speed, but about hitting each stage to the tenth of a second.\u201d This pursuit of precision mirrors the essence of watchmaking. As Zurich\u2019s legendary watchmaker Theodor Ren\u00e9 Beyer once said, \u201cWatchmaking is a marathon.\u201d For Karl-Friedrich Scheufele, Chopard\u2019s Co-President and fourth-generation family member, this focus on endurance resonates deeply. Navigating the quartz crisis of the 1980s, he foresaw the longevity of mechanical watches, designing the St. Moritz steel sports watch at 22, launching the Mille Miglia collection as a sponsor in 1988, and establishing the Fleurier manufacture in 1996 to craft L.U.C movements. These milestones elevated Chopard beyond its Happy Diamonds fame, earning acclaim for intricate dials and complex in-house calibers in the competitive Swiss haute horlogerie arena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beyond Sponsorship\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For Karl-Friedrich Scheufele, Mille Miglia is a fusion of family legacy and driving passion. Piloting a metallic strawberry-hued Mercedes-Benz 300 SL Gullwing, he races in 2025, marking his first participation alongside his son, Karl-Fritz Scheufele. He raced alongside his father, Karl Scheufele III, in 1990. Over three decades, often partnered with Jacky Ickx, he emphasizes: \u201cWe\u2019re not just sponsors; we participate ourselves.\u201d His near-annual participation reflects his unwavering passion.<\/p>

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Preparing a classic car for the race is a labor-intensive endeavor. Ickx likens vintage cars to elegant old ladies\u2014beautiful, but they must be treated with care. “When they\u2019re damaged, they\u2019re very hard to repair.\u201d In discussions with AGNES SELECT and six-time Mille Miglia champion Andrea Vesco<\/span><\/a>, we learn that Vesco\u2019s Alfa Romeo 6C 1750 required two years of tuning and months of annual maintenance. This reverence for restoration captivates Scheufele: \u201cwhat interests me is the process of painstakingly restoring an object to its original state.\u201d<\/p>

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The 1,000-mile race brings challenges\u2014long drives, sleep deprivation, unpredictable weather, and technical hurdles\u2014but also joy. Amid the precision required for timed stages, Scheufele finds serenity behind the wheel: \u201cTiming and precision matter, but I\u2019m relaxed when driving.\u201d He cherishes the Tuscan leg, with its rolling roads, castles, and vineyards, \u201clike a postcard of Italy.\u201d These winding country lanes and lesser-known villages offer a scenic journey few would otherwise experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chopard Mille Miglia Collection: A Tribute to Racing Heritage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In 2025, Mille Miglia holds special significance for the Scheufele family. For the first time, Karl-Friedrich races with his son, Karl-Fritz, Chopard\u2019s Commercial and Client Strategy Manager, replacing longtime co-driver Jacky Ickx. This father-son duo underscores the generational passion for mechanics. The Chopard Mille Miglia collection embodies three pillars\u2014passion, performance, precision. These COSC-certified chronometers are more than accessories; they echo the mechanical aesthetics of vintage cars.<\/p>

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Launched in 1988 with Chopard\u2019s sponsorship, the collection draws inspiration from classic car dashboards, featuring tire-tread dial textures, rubber straps, and robust cases built for the race\u2019s rigors. In 2025, Chopard introduces two novelties: the limited-edition (70 pieces) Mille Miglia Classic Chronograph Tribute to Sir Stirling Moss in Lucent Steel\u2122 with a 40.5 mm case, and the Mille Miglia GTS Power Control \u2013 2025 Race Edition with a 43 mm salmon-hued dial and chronometer-certified 01-02-M automatic movement. Karl-Friedrich personally shapes each edition: \u201cI love observing the lines of Mille Miglia cars, bringing their details into dial designs. The race is a wellspring of inspiration.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Freedom and Legacy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mille Miglia\u2019s core is the freedom to pursue what you love, as Ickx aptly states: \u201cIt\u2019s the joy of choosing what you\u2019re passionate about.\u201d To young enthusiasts, he quips, \u201cYoung drivers should stick to new cars; leave vintage ones to the elders.\u201d Yet Chopard bridges generations, much like the race\u2019s revival sustains its vitality.<\/p>

\u00a0<\/p>

Karl-Fritz\u2019s involvement signals this continuity, particularly through the 2019 Alpine Eagle, a modern steel sports watch reimagining the St. Moritz. He shares his vision: \u201cIt\u2019s about being authentic, about doing what we love to do which is precision mechanics, with beautiful hand finished movements, and not cut corners. We didn\u2019t want to just make another steel watch. We wanted to do it better.” And Karl-Friedrich added: “making watches that last, just like these vintage cars. Every decision has long-term consequences. We have to be grateful for what we\u2019ve achieved, not assume our business is great, and that we can do anything.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Chopard\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Chopard’s Eternal Tribute to Mille Miglia: AGNES SELECT exclusive interview with Karl-Friedrich Scheufele & son on 2025 father-son debut, racing passion, and watch legacy. 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