{"id":23241,"date":"2025-05-17T19:02:23","date_gmt":"2025-05-17T18:02:23","guid":{"rendered":"https:\/\/www.agneselect.com\/uncategorized\/tanaka\/"},"modified":"2026-07-12T15:03:29","modified_gmt":"2026-07-12T14:03:29","slug":"tanaka","status":"publish","type":"post","link":"https:\/\/www.agneselect.com\/en\/fashion\/tanaka\/","title":{"rendered":"Denim Couture, Crafted for the 100 Years to Come"},"content":{"rendered":"\t\t
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In a Marais showroom last June, Japan\u2019s design vanguard converged, and TANAKA\u2019s Spring\/Summer 2025 collection, \u201cRose by All Names,\u201d stole the spotlight. Amid a blooming floral installation, its jeans\u2014crisp in silhouette, lush in texture, radiating quiet confidence\u2014beckoned. This was my introduction to TANAKA, a brand that elevates denim into couture with a vision spanning centuries.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Denim Couture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 2017 by Sayori Tanaka in New York, TANAKA fuses Daikanyama\u2019s meticulous craft with Manhattan\u2019s effortless cool. Now carried by over 100 global stockists, from Bergdorf Goodman to Tokyo\u2019s United Arrows, it\u2019s carving a bold path. In 2020, Akira Kuboshita, a Human Made alum, became Creative Director. Both Sayori and Akira honed their craft at UNIQLO, leading womenswear and menswear design across Tokyo, Shanghai, and New York, forging a shared passion for denim\u2019s universal language.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Visionaries\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sayori Tanaka (Right), Akira Kuboshita (Left)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sayori, raised in Niigata amid kimono textiles and Japanese gardens, found her calling at Yohji Yamamoto, reimagining denim when black ruled runways. A decade at UNIQLO refined her global denim expertise. In 2017, she launched TANAKA to create genderless, trend-defying clothing that \u201cweaves the past and next 100 years.\u201d Akira, drawn by her vision of a century-loved brand, joined after steering UNIQLO\u2019s knitwear and activewear. Together, they rival Japanese innovators like Kapital while aspiring to Levi\u2019s global legacy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Crafted to Endure\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cDenim transcends eras,\u201d Sayori shared. TANAKA hones this truth, focusing on jeans and T-shirts\u2014wardrobe icons built to last. Its 13.5 oz selvedge denim, sourced from Hiroshima\u2019s Kaihara mill, is woven on vintage shuttle looms for peerless durability and depth. A sustainable three-stage water purification process leaves water cleaner than Japan\u2019s tap standard, reused in production. \u201cIt\u2019s couture woven into denim,\u201d Akira noted. Sayori\u2019s creed: \u201cLet the fabric breathe.\u201d\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rose by All Names<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Presented in Paris, \u201cRose by All Names\u201d blooms as a quiet rebuke to global discord. \u201cEvery soul should flourish like a rose,\u201d Akira said. Unisex sizing (XXS-XL) subtly adapts\u2014narrower hips for smaller frames\u2014while wide-leg jeans, laser-etched petals, and spiral-cut hems soften denim\u2019s weight with elegance. Its resonance sparked a May 2024 Isetan Shinjuku pop-up and paved the way for TANAKA\u2019s Fall 2024 \u201cWINGS\u201d presentation, celebrating denim\u2019s freedom in Paris and Tokyo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Global Horizon\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Though New York-based, TANAKA\u2019s soul and primary market remain Japanese. Seasonal showrooms in Tokyo, Paris, Milan, and New York signal its ascent. Sayori envisions TANAKA as Japan\u2019s denim ambassador, rivaling Acne Studios or Levi\u2019s with a distinctly Japanese lens. \u201cThe world admires our denim\u2019s quality,\u201d she said. \u201cWe\u2019re shaping its future.\u201d Akira dreams of a TANAKA piece in MoMA\u2019s collection\u2014a garment transcending fashion, worn by all. TANAKA\u2019s craft, rooted yet boundless, is woven to endure.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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During Paris Menswear Week, Agnes GE speaks with designer Sayori Tanaka and Creative Director Akira Kuboshita about TANAKA\u2019s SS25 collection \u201cRose by All Names\u201d and their mission to build a genderless, enduring denim brand rooted in Japanese craftsmanship.<\/p>\n","protected":false},"author":1,"featured_media":23198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[81],"tags":[],"issue":[868],"ag_free":[],"class_list":["post-23241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","issue-archive","pmpro-has-access"],"acf":[],"yoast_head":"\nDenim Couture, Crafted for the 100 Years to Come | AGNES SELECT<\/title>\n<meta name=\"description\" content=\"During Paris Menswear Week, Agnes GE speaks with designer Sayori Tanaka and Creative Director Akira Kuboshita about TANAKA\u2019s SS25 collection \u201cRose by All Names\u201d and their mission to build a genderless, enduring denim brand rooted in Japanese craftsmanship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agneselect.com\/en\/fashion\/tanaka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denim Couture, Crafted for the 100 Years to Come\" \/>\n<meta property=\"og:description\" content=\"During Paris Menswear Week, Agnes GE speaks with designer Sayori Tanaka and Creative Director Akira Kuboshita about TANAKA\u2019s SS25 collection \u201cRose by All Names\u201d and their mission to build a genderless, enduring denim brand rooted in Japanese craftsmanship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agneselect.com\/en\/fashion\/tanaka\/\" \/>\n<meta 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