{"id":18592,"date":"2025-02-24T23:50:04","date_gmt":"2025-02-24T22:50:04","guid":{"rendered":"https:\/\/www.agneselect.com\/uncategorized\/kartik-research-aw25\/"},"modified":"2026-07-12T15:16:53","modified_gmt":"2026-07-12T14:16:53","slug":"kartik-research-aw25","status":"publish","type":"post","link":"https:\/\/www.agneselect.com\/en\/fashion\/kartik-research-aw25\/","title":{"rendered":"Kartik Research: Reimagining Indian Craft for the Global Stage"},"content":{"rendered":"\t\t
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At the age of 24, Kartik Kumra has swiftly elevated Kartik Research onto the international fashion stage in under three years. In 2023, he made history as the first Indian designer showcased on the official Paris Fashion Week menswear calendar. By June 2024, the brand celebrated its debut physical runway show in Paris and forged retail alliances with renowned outlets such as Selfridges, Bloomingdale\u2019s, and Dover Street Market, alongside leading online menswear platforms like SSENSE, MR PORTER, and END CLOTHING. These achievements not only mark the brand\u2019s rapid rise but also spotlight the intricate challenge Kumra faces: preserving cultural authenticity while navigating the demands of global commercialization.<\/p>

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For its Autumn\/Winter 2025 (AW25) collection, Kartik Research diverges from conventional runway formats, embracing a photographic project titled AMDAVAD<\/i>. This bold move reflects Kumra\u2019s distinctive vision, leveraging clothing and visuals to probe the role of Indian cultural identity in an increasingly interconnected world. He recognizes the intricacies of crafting a brand rooted in cultural heritage, striving to harmonize romantic ideals with the practical realities of global expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Dual Approach: Craft and Design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The AW25 collection builds on two foundational elements that define Kartik Research:<\/p>

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Reinterpreting Traditional Craft for the Present<\/b>
Following the SS25 collaboration with Converse\u2014where hand-block printing from Rajasthan and jute weaving from a Delhi women\u2019s cooperative were woven into sneaker designs\u2014AW25 turns its lens to Ahmedabad\u2019s everyday streetwear (locally known as Amdavad). A highlight is a reimagined flight jacket crafted from hand-dyed cotton-linen and adorned with intricate bead embroidery, fusing Indian artisanal traditions with modern silhouettes. Kumra emphasizes that traditional craftsmanship should seamlessly integrate into daily wear, not merely serve as ornamentation. Yet, as the brand scales globally, one might question whether this fusion always feels organic or occasionally veers toward stylistic flourish, particularly for audiences unfamiliar with its cultural roots.<\/p>

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Cross-Cultural Design Experiments<\/b>
Inspired by Yohji Yamamoto\u2019s deconstructed tailoring from the 1990s, AW25 reworks the layered forms of Indian pilgrimage robes into a modular suit design. This blend of ritualistic aesthetics and practical functionality expands on SS25\u2019s pairing of pilgrim attire with sneakers, aiming to delve into cultural substance rather than superficial symbols. In a fashion world where cultural fusion is commonplace\u2014evident in Dries Van Noten\u2019s vibrant prints or Rei Kawakubo\u2019s avant-garde shapes\u2014Kartik Research\u2019s approach prompts reflection: does it carve a truly distinctive niche, or does it resonate with familiar cross-cultural narratives?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AMDAVAD: A Cultural Dialogue Beyond Fashion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The AMDAVAD<\/i> photographic series, a collaboration between stylist Julie Ragolia and photographer Jeremy Everett, forms the centerpiece of AW25\u2019s presentation. Captured in authentic settings, it portrays the unpolished wardrobes of Ahmedabad\u2019s residents\u2014hand-spun cotton and linen garments that crease naturally with wear, embodying the brand\u2019s dedication to craftsmanship. One evocative image features a local laborer\u2019s relaxed-cut work jacket, echoed in the collection, radiating timeless utility and showcasing the understated elegance of traditional handcraft in daily life.<\/p>

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Another compelling scene unfolds at Villa Shodhan, Le Corbusier\u2019s modernist concrete masterpiece. Here, a Khadi fabric coat\u2014laden with symbolism from India\u2019s independence movement\u2014drapes softly against the villa\u2019s stark, geometric lines. This juxtaposition of handcrafted textiles and industrial architecture vividly illustrates how heritage can be reframed through modern design, sparking a profound dialogue about tradition\u2019s relevance in a globalized era.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Balancing Commerce and Culture\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kartik Research\u2019s swift ascent brings both opportunities and challenges. The brand\u2019s planned New York store opening signals its bold ambitions, yet Kumra remains cautious, stressing the importance of pacing growth carefully. The SS25 Converse collaboration, melding Indian craftsmanship with an American sneaker icon, exemplified this duality\u2014a cultural exploration that doubled as a calculated step into a wider commercial arena. As Kartik Research ventures into physical retail, a key question emerges: will its culturally rich, hand-spun cotton-linen pieces captivate consumers accustomed to fast fashion\u2019s instant appeal, or will they demand a compelling narrative to forge a connection?<\/p>

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The SS25 collection\u2019s focus on traditional hand-sewing techniques previously caught the Indian government\u2019s eye, situating the brand within conversations about \u201cIndia\u2019s future\u201d globally. With AW25\u2019s AMDAVAD<\/i>, however, Kumra shifts away from a polished, social media-friendly portrayal of India\u2014eschewing what he subtly critiques as \u201cInstagrammable India\u201d\u2014and instead zooms in on ordinary, lived experiences. This pivot underscores the brand\u2019s pursuit of authenticity over performative grandeur.<\/p>

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From SS25\u2019s homage to heritage to AW25\u2019s embrace of unembellished reality, Kartik Research charts a course where cultural identity emerges not through loud symbolism but through its deep ties to everyday existence. As these artisanal creations move from the artistic domain of a photographic project to the shelves of a New York store, their ability to engage a worldwide audience remains a critical test\u2014one that Kartik Research is now poised to tackle head-on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This juxtaposition of handcrafted textiles and industrial architecture vividly illustrates how heritage can be reframed through modern design, sparking a profound dialogue about tradition\u2019s relevance in a globalized 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