{"id":15724,"date":"2024-11-09T04:38:43","date_gmt":"2024-11-09T03:38:43","guid":{"rendered":"https:\/\/www.agneselect.com\/uncategorized\/fortela-24fw\/"},"modified":"2024-11-09T22:10:32","modified_gmt":"2024-11-09T21:10:32","slug":"fortela-24fw","status":"publish","type":"post","link":"https:\/\/www.agneselect.com\/en\/fashion\/fortela-24fw\/","title":{"rendered":"Fortela Trunk Shows in Paris: A Fusion of Heritage and Sartorial Elegance"},"content":{"rendered":"\t\t
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Men\u2019s Trunk Show in Collaboration with Merci Boutique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In October 2024, Fortela<\/a> captivated the Parisian fashion scene with an exclusive trunk show in collaboration with the renowned Merci boutique. Held inside an elegant apartment in a historic building at 109 Boulevard Beaumarchais, the event showcased Fortela’s Fall-Winter 2024 men’s collection in a setting that perfectly mirrored the brand’s refined aesthetic.<\/p>

\u00a0<\/p>

Guests were invited to explore bestsellers and exclusive pieces, experiencing Fortela’s harmonious blend of Italian tailoring, American vintage culture, and Japanese textile artistry. The brand’s founder, Alessandro Squarzi<\/strong>, was present to greet friends and fashion enthusiasts alike. Donning a pair of heavy Jacques Marie Mage frames, Squarzi also signed copies of his newly released book, “The Squarzi Archive: The Vintage Collection of an Italian Fashion Icon.”<\/strong> The book offers a curated glimpse into his extensive vintage collection, reflecting his personality and the core inspirations behind Fortela.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Held inside an elegant apartment in a historic building at 109 Boulevard Beaumarchais, the event showcased Fortela's Fall-Winter 2024 men's collection <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Made-in-Japan room of the trunk show<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Fortela\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Women\u2019s Pop-Up Store During Paris Fashion Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Simultaneously, Fortela announced the opening of a dedicated pop-up store for its women’s collection during Paris Fashion Week. Located at 16 rue Saint Roch, the pop-up was open from September 27 to October 3, 2024. Visitors could purchase the Fall-Winter 2024 collection on the ground floor, immersing themselves in Fortela’s elegance and artisanal quality. On the first floor, buyers were treated to an exclusive showroom preview of the Spring-Summer 2025 collection.<\/p>

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This initiative highlighted the innovative creations of Alessia Giacobino<\/strong>, the designer behind Fortela’s women’s line. With a background in architecture and a passion for vintage hunting, Giacobino brings an innate sensibility towards haute bohemian style and a dedication to high-quality manufacturing. Since joining Fortela in 2020, she has infused the women’s collection with a vision that blends comfort, menswear-inspired essentials, and military influences, all rooted in utility and neutral tones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Trained as an architect, Alessia places great emphasis on the atmosphere of a space. During exhibitions, she often burns palo santo wood to purify the energy of the surroundings.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tNowadays everything is fast, but Fortela is slow. \t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAlessandro Squarzi<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Celebration of Craftsmanship and Heritage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fortela is driven by a deep respect for heritage and craftsmanship. Alessandro Squarzi, one of Italy’s foremost collectors of vintage clothing and vehicles, aims to recreate garments using traditional techniques and authentic fabrics. \u201cThe aim of Fortela is to recreate items using traditional techniques and authentic fabrics,\u201d he explains. This approach is evident in pieces like the white duffle coat, inspired by a 1943 Royal Navy design, crafted in collaboration with Manteco. Fortela’s designers carefully studied the original military fabric to replicate its unique texture and durability, all while embodying Fortela\u2019s signature style.<\/p>

\u00a0<\/p>

\u201cNowadays everything is fast, but Fortela is slow\u201d. \u00a0Fortela’s commitment to “slow fashion” is further demonstrated through its use of premium materials and meticulous fabric research. The brand collaborates with Japanese artisans to produce its Made-in-Japan series<\/strong>, featuring items like the Buddy jacket<\/strong> crafted from 13.5 oz Japanese selvedge denim sourced from Ibara, Okayama. This denim is renowned for its durability and quality, woven at a rate of only five meters per hour, emphasizing the brand’s dedication to taking time to study details and care for particulars.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Attention to Detail and Authenticity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fortela’s pieces are rich with authentic details that pay homage to vintage craftsmanship. For instance, the denim jacket features diamond stitching on the chest pocket\u2014a result of old machinery limitations that couldn’t make sharp turns, thus creating a distinctive diamond shape. These imperfections are celebrated as marks of authenticity and robustness.<\/p>

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Squarzi’s conservative approach to denim reflects mid-century standards, favoring fabrics of 13.5 oz for jeans and 8 oz for shirts. “In the ’40s and ’50s, denim only had two weights,” he noted. “Not like nowadays where there are hundreds of different weights.” The use of shuttle looms in fabric production results in garments that are strong and robust, with slight imperfections like threads perceived not as flaws but as symbols of the fabric’s authenticity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alessandro Squarzi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Message of Timeless Investment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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“In a world where people spend a lot of money on things they will soon discard, one must invest in fewer, more meaningful items,” Squarzi emphasized. Fortela embodies this ethos by offering timeless pieces designed to last and be passed down to future generations. Despite using premium materials and dedicating extensive time to fabric research, Squarzi strives to keep Fortela’s price points accessible. “I want Fortela to be available to everyone, so even if it should be a bit more expensive, I aim to keep it within reach,” he said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About Fortela<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Founded by Alessandro Squarzi, Fortela is a testament to the Italian concept of “sprezzatura”\u2014the studied, insouciant art of effortless sophistication. The brand was originally inspired by Squarzi’s own wardrobe and his extensive vintage collection. With the addition of Alessia Giacobino in 2020, Fortela expanded into womenswear, maintaining its core values while introducing a fresh perspective rooted in global influences and timeless design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Founded by Alessandro Squarzi, Fortela is a testament to the Italian concept of “sprezzatura”\u2014the studied, insouciant art of effortless sophistication. <\/p>\n","protected":false},"author":1,"featured_media":15678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[81],"tags":[],"class_list":["post-15724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","pmpro-has-access"],"yoast_head":"\nFortela Trunk Shows in Paris: A Fusion of Heritage and Sartorial Elegance | AGNES SELECT<\/title>\n<meta name=\"description\" content=\"Founded by Alessandro 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