{"id":15468,"date":"2024-10-24T19:40:23","date_gmt":"2024-10-24T18:40:23","guid":{"rendered":"https:\/\/www.agneselect.com\/uncategorized\/loro-piana-2025-ss\/"},"modified":"2026-07-12T15:20:04","modified_gmt":"2026-07-12T14:20:04","slug":"loro-piana-2025-ss","status":"publish","type":"post","link":"https:\/\/www.agneselect.com\/en\/fashion\/loro-piana-2025-ss\/","title":{"rendered":"Loro Piana Spring\/Summer 2025: A Legacy Beyond Quiet Luxury"},"content":{"rendered":"\t\t
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A Strategic Glance at Loro Piana\u2019s Direction for Spring\/Summer 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\tToday, however, Loro Piana finds itself speaking to a broader audience. The ultra-wealthy\u2014from Silicon Valley moguls to aristocrats with villas on Lake Como\u2014are no longer the brand\u2019s sole focus. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In Milan, after attending the Spring\/Summer 2025 presentation of Loro Piana, it became clearer where CEO Damien Bertrand envisions the brand heading. The \u201cquiet luxury\u201d label, which once captivated the market, is now a moniker Bertrand seems keen to shed. As the hype surrounding the \u201cold-money\u201d aesthetic, a trend synonymous with quiet luxury, reached its zenith in 2023, there\u2019s a growing consensus within the industry that this trend has passed its peak. Seemingly aware of this shift, Bertrand remarked in a February interview, “Loro Piana existed before quiet luxury and will exist afterward.”<\/span><\/p>

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The rationale for moving away from this aesthetic is simple: it risks becoming stale and unimaginative. Loro Piana’s essence has always been more than a temporary trend; it’s about enduring excellence. Before its acquisition by LVMH in 2013, the company was revered as a purveyor of some of the world\u2019s finest textiles, supplying luxury brands and tailoring houses with exceptional fibres such as vicu\u00f1a and cashmere. Loro Piana\u2019s ready-to-wear (RTW) line, introduced in the ’90s, was never meant to follow fleeting fashion trends but instead complemented the elegant lifestyles of its noble clientele\u2014and, notably, the Loro Piana family themselves.<\/span><\/p>

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As Sergio Loro Piana once remarked: \u201cOur family loves horses, so we made a jacket for riding. We love sailing, so we made a jacket for sailing too. That\u2019s why we don\u2019t have a designer.\u201d His personal approach to functional elegance translated into a brand DNA that doesn\u2019t chase trends but rather responds to its own sense of practicality and refinement. Sergio himself epitomized the Loro Piana ethos, often pairing his sporty, Loro Piana logo-emblazoned jackets with bespoke suits from tailors like A. Caraceni, creating a harmonious blend of sophistication and comfort.<\/span><\/p>

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Today, however, Loro Piana finds itself speaking to a broader audience. The ultra-wealthy\u2014from Silicon Valley moguls to aristocrats with villas on Lake Como\u2014are no longer the brand\u2019s sole focus. Bertrand is steering the maison toward a younger, more diverse clientele, while still retaining its dedication to textile mastery and understated luxury. This evolution is not about abandoning roots but about expanding them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What the Spring\/Summer 2025 Collection Offers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The 2025 Spring\/Summer collection stays true to Loro Piana\u2019s core values, while gently pushing the boundaries. The silhouettes are clean and fluid, with menswear and womenswear complementing each other through carefully crafted sartorial elements. Waistcoats, a key feature this season, add layers of sophistication to otherwise relaxed ensembles. Amongst the sea of earthy tones that the brand is known for, the bold appearance of the yellow linen Roadster jacket stands out, adding a playful, yet refined, note of colour.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Yellow Suede Jacket<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Amongst the sea of earthy tones that the brand is known for, the bold appearance of the yellow stands out<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Many items in this collection are using the signature Pecora Nera fleece, a dark Merino sheep breed from New Zealand. Pecora Nera\u2019s naturally dark fleece\u2014ranging from deep browns to almost black\u2014requires no chemical dyes, making it an environmentally conscious choice that aligns with Loro Piana’s values. When blended with other fibres like cashmere or linen, the result is a fabric rich in texture and earthy hues, offering a sophisticated alternative to dyed fabrics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The range of trousers moves effortlessly between relaxed and refined, from casual Bermuda shorts to luxurious cashmere sport pants that prioritize comfort without sacrificing style. As for footwear, the collection offers formal single monk loafers for a polished look and flat-toe slippers for an understated but stylish casual alternative.<\/span><\/p>

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Accessories play an important role this season as well. A new bucket bag adds a fresh twist to the collection, while the Loom bag returns in a larger size, catering to those who need both style and practicality for short trips or day-to-day use. A new line of eyewear made by Japanese masters named after iconic Loro Piana garments are introduced to the collection. The jewellery, inspired by linen flowers, brings a light and organic element to the collection, subtly reinforcing the brand’s nature-driven aesthetic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand new eyewear line<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Named after Loro Piana's iconic garment<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Craftsmanship: Where Detail Meets Legacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\tAs Alessandra explained, this simple accessory was born out of Sergio\u2019s meticulous care for his clothing. By fastening his lapels with a pin, he ensured they maintained their structure and volume, preventing any unsightly creases. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I had the opportunity to tour the collection with Alessandra, head of Loro Piana\u2019s RTW product development, and it was evident that the creation process begins and ends with textiles. As Alessandra explained, each garment is the result of extensive fabric experimentation. Once the fabric achieves the desired texture and finish, it is then translated into clothing. This approach ensures that the material itself dictates the form, rather than the other way around.<\/span><\/p>

\u00a0<\/span><\/p>

A striking example of this craftsmanship is a black dress adorned with intricate beading, a piece that took over 1,000 hours to complete by hand. Such devotion to detail sets Loro Piana apart in a marketplace that often rushes to meet fast-fashion demands. The brand\u2019s patient, deliberate approach is not just refreshing\u2014it\u2019s the cornerstone of its luxury status.<\/span><\/p>

\u00a0<\/span><\/p>

One particularly charming element of the collection is the inclusion of the Cardo Pin, inspired by Sergio Loro Piana\u2019<\/a>s personal habit of using a pin to secure his jacket lapels. As Alessandra explained, this simple accessory was born out of Sergio\u2019s meticulous care for his clothing. By fastening his lapels with a pin, he ensured they maintained their structure and volume, preventing any unsightly creases. This attention to detail is both endearing and indicative of Loro Piana\u2019s dedication to functional elegance. The Cardo Pin now makes regular appearances in the menswear collection, subtly adorning pieces like the Milano and Torino jackets, as well as the Spagna jacket in womenswear\u2014a legacy of sartorial care passed down through generations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Savoir-Faire of Textiles: Linen\u2019s Reign in 2025 S\/S<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For Spring\/Summer 2025, Loro Piana places linen at the forefront. The brand sources its linen from Solbiati, one of Italy\u2019s most revered linen mills, which boasts over 150 years of expertise in working with natural fibres. Acquired by Loro Piana approximately a decade ago, Solbiati ensures that the brand has access to the finest European flax, grown in the unique climates of Northern France, Belgium, and the Netherlands.<\/span><\/p>

\u00a0<\/span><\/p>

To understand the finesse of Loro Piana\u2019s linen, consider this: their yarn has a count of 110,000, meaning a single kilogram of yarn can stretch for over 110 kilometres. By comparison, a yarn count of 54,000 is already considered extremely fine within the linen industry. This exceptional quality is not just about thread count but about the fabric\u2019s natural properties\u2014linen\u2019s hollow structure regulates temperature, making it perfect for year-round wear. Loro Piana further elevates linen by blending it with wool, silk, and cashmere, resulting in fabrics that are softer, lighter, and more luxurious.<\/span><\/p>

\u00a0<\/span><\/p>

Collaborating with textile artist Adriana Mauni\u00e9, Loro Piana incorporates linen fibres into her abstract landscape-inspired tapestries. The fibres, with a texture reminiscent of horsehair, bring a dry softness and a unique luminosity to her work, further highlighting the brand\u2019s commitment to artistic craftsmanship.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A Thoughtful Expansion: Broadening Horizons, Staying True to Roots<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Loro Piana\u2019s Spring\/Summer 2025 collection is not about radical change, but about thoughtful evolution. While Bertrand is intent on moving beyond the \u201cquiet luxury\u201d label, the brand\u2019s core values of textile excellence and timeless elegance remain firmly intact. The introduction of new accessories and jewellery reflects an ambition to broaden its offering, but the brand does so in a way that feels natural and consistent with its heritage.<\/span><\/p>

\u00a0<\/span><\/p>

As the fashion world continues to shift, Loro Piana\u2019s approach is one of quiet confidence. The brand is not chasing trends but adapting to a changing market with the same care and precision it applies to its craftsmanship. While it remains to be seen whether the collection will resonate with younger audiences, one thing is clear: Loro Piana\u2019s commitment to quality and craftsmanship ensures that its legacy will continue to thrive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For Loro Piana\u2019s Spring\/Summer 2025 collection, while Bertrand is intent on moving beyond the \u201cquiet luxury\u201d label, the brand\u2019s core values of textile excellence and timeless elegance remain firmly intact.<\/p>\n","protected":false},"author":1,"featured_media":15410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[81],"tags":[],"issue":[868],"ag_free":[],"class_list":["post-15468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","issue-archive","pmpro-has-access"],"acf":[],"yoast_head":"\nLoro Piana Spring\/Summer 2025: A Legacy Beyond Quiet Luxury | AGNES SELECT<\/title>\n<meta name=\"description\" content=\"For Loro Piana\u2019s Spring\/Summer 2025 collection, while Bertrand is intent on moving beyond the \u201cquiet luxury\u201d label, the brand\u2019s core values of textile excellence and timeless elegance remain firmly intact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agneselect.com\/en\/fashion\/loro-piana-2025-ss\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loro Piana Spring\/Summer 2025: A Legacy Beyond Quiet Luxury\" \/>\n<meta property=\"og:description\" content=\"For Loro Piana\u2019s Spring\/Summer 2025 collection, while Bertrand is intent on moving beyond the \u201cquiet luxury\u201d label, the brand\u2019s core values of textile excellence 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