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Lemaire SS 2025: Where Cinematic Flair Meets Everyday Comfort

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The comfort of home is the heart of this collection. Consider our deep connection with our favourite clothes—they provide a sense of security and warmth, much like our homes.

Lemaire’s Spring-Summer 2025 collection, unveiled on June 19th, is a true fusion of cinematic flair and everyday comfort. This show, set in their headquarters at Place des Vosges, the oldest square in Paris, encompassing Lemaire’s creative studio, workshop, and offices, offers an intimate glimpse into the birthplace of their creations.

Lemaire 秀場外的工作人員
Lemaire 秀場外的工作人員 (photo: Agnes GE)

The comfort of home is the heart of this collection. Consider our deep connection with our favourite clothes—they provide a sense of security and warmth, much like our homes. This concept is evident in the soft, sensual materials and relaxed fits. Picture yourself lounging in habotai pyjamas, snuggling into loose yak and alpaca knits, or feeling the lightness of airy viscose crepe dresses. It’s all about effortless ease and fluidity.

The tailoring is soft and light, using materials like wool and viscose gabardine (suitable for summer months), fatigued lyocell, and ultra-fine tropical wool. The cuts are loose and relaxed, perfect for that breezy, laid-back vibe people crave in warmer weather. The loose fit Balloon and parachute trousers add to this relaxed feel, adding a touch of effortlessly chic.

Lemaire 秀場外街拍 (photo by Agnes GE)
Lemaire 秀場外街拍 (photo: Agnes GE)
Lemaire 秀場外街拍 (photo: Agnes GE)
Lemaire 秀場外街拍 (photo: Agnes GE)

The collection demonstrates a harmony between utility and elegance, reinterpreting workwear with more sensual fabrics. Trench coats, down jackets, and coated cotton pieces are adorned with practical details like large pockets and flaps.

 

And let’s not forget the bags—Lemaire’s famous Croissant Bag is now adorned with musical bells and ogival brass clasps. The versatile Filt Bags now have croissant-shaped versions, and the voluminous Soft Game Bag, made from water-repellent nylon canvas, blends seamlessly with outfits in the same colour, creating a coherent look.

 

 

Lemaire 秀場外街拍 (photo: Agnes GE)
Lemaire 秀場外街拍 (photo: Agnes GE)

For men, the collection is all about timeless elegance. Lemaire introduced new off-black and off-white shades that reimagine the classic black & white. Rugged fabrics like cotton drill are tailored into fresh three-piece suits, blending traditional elements with modern comfort. For the ladies, mirrored satin, liquid knits, and metallic details create a radiant, evening-ready look. Long silhouettes and delicate fabrics like silk jersey and habotai add a light, airy feel, perfect for warm nights. Garter details and second-skin knits bring a touch of subtle sensuality.

Lemaire 秀場外街拍 (photo: Agnes GE)
Lemaire 秀場外街拍 (photo: Agnes GE)

Holding the show in Lemaire’s headquarters evokes a sense of authenticity and intimacy. The circular raised catwalk allowed models to leisurely stroll, pause, and even twirl, showcasing the movement and details of the clothes in a captivating manner. The soft daylight in the cloudy noon and the clay hues of the setting created a dreamy atmosphere that perfectly complemented the collection’s palette, adding a touch of magic to the event.

show photo credit: GRÉGOIRE AVENEL

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